The Brief
Create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis.

The Solution
My solution evolved from the proverb “There are none so blind as those that will not see”. People know there is a homeless problem but choose to ignore the issue. I embossed white paper to resemble braille to reinforce my message.

I was awarded Commendation and my work was exhibited at the New Blood London and also appears on the D&AD annual website.